Build mine
Synthetic demonstration data · Changes in this demo are not saved.

Northwind Services Group9 months · Jan 2026 – Sep 2026

CMO Command Center

What changed last month

Sep 2026 vs Aug 2026

  3. Compared12 measuresMonth over month · 10 held steady or moved less.
Jan 2026 – Sep 2026latest Sep 2026synced Oct 1

3 of 12 to watch.

1 on track · 8 tracked, no goal

1 of 12 on track.

3 to watch · 8 tracked, no goal

8 of 12 tracked, no goal yet.

3 to watch · 1 on track

Working well: Revenue per $1 spent — up 22.3% — 4 periods in a row

Money flow

Where every dollar went

Hover a ribbon to trace it end to end.

Operating margin

84.4%

SEO & content: $7.1M · 40% of revenueEvents: $3.3M · 18% of revenuePaid search: $2.9M · 16% of revenuePartners: $2.8M · 16% of revenuePaid social: $1.1M · 6% of revenueEmail: $582,547 · 3% of revenueMedia & programs: $1.8M · 10% of revenueAgency & tools: $380,994 · 2% of revenueMarketing team: $656,023 · 4% of revenueOperating profit: $15.1M · 84% of revenueSEO & content$7.1MEvents$3.3MPaid search$2.9MPartners$2.8MPaid social$1.1MEmail$582,547Total revenue$17.9MMedia & programs$1.8M · 10%Agency & tools$380,994 · 2%Marketing team$656,023 · 4%Operating profit$15.1M · 84%
Total revenue
$17.9M
Total costs
$2.8M
Operating profit
$15.1M
Cost per $1 of revenue
$0.16

Revenue per $1 spent

month trend

Revenue per $1 spent rose to $10.20 (+22.3%) compared with the same months a year earlier (Jan 2025 – Sep 2025) — a favorable move against the agreed definition.

Return by channel

Top 5
  • SEO & content$33.31
  • Partners$24.08
  • Events$11.34
  • Email$9.88
  • Paid search$4.86

Revenue by channel

Top 5
  • SEO & content$7.1M
  • Events$3.3M
  • Paid search$2.9M
  • Partners$2.8M
  • Paid social$1.1M

Demonstration data. The figures are synthetic and invented for illustration, but every calculation, comparison and goal works exactly as it does on a connected sheet.