Synthetic demonstration data · Changes in this demo are not saved.

Brightline Home Services9 months · Jan 2026 – Sep 2026

Paid ads & lead gen

What changed last month

Sep 2026 vs Aug 2026

  1. Compared9 measuresMonth over month · 7 held steady or moved less.
Jan 2026 – Sep 2026latest Sep 2026synced Oct 1

3 of 9 off track.

1 on track · 5 tracked, no goal

1 of 9 on track.

3 off track · 5 tracked, no goal

5 of 9 tracked, no goal yet.

3 off track · 1 on track

Working well: Cost per lead — down 2.5% — on track

Cost per booked job

month trend

Cost per booked job rose to $332 (+5.4%) compared with the same months a year earlier (Jan 2025 – Sep 2025) — an unfavorable move against the agreed definition.

Booked jobs by platform

Top 5
  • Local Services Ads352
  • Google Search271
  • Performance Max114
  • Meta Lead Ads113
  • Microsoft Ads44

Cost per job by platform

Top 5
  • Meta Lead Ads$506
  • Google Search$428
  • YouTube$385
  • Performance Max$380
  • Microsoft Ads$334

Demonstration data. The figures are synthetic and invented for illustration, but every calculation, comparison and goal works exactly as it does on a connected sheet.